FIRA USA heads to Sacramento

Outdoor event includes field demontrations of robotic equipment

FIRA USA 2024 is expected to offer an expanded range of robots for specialty crops, vegetables, and vineyards, as well as demonstrations on fruit and nut trees. The third edition of the outdoor event will be held in October near Sacramento, Calif.

autonomy An autonomous GUSS sprayer shown during the 2023 edition of FIRA USA. (Photo: GoFar)

Because the event is organized primarily for growers, FIRA USA 2024 said it will offer a new perspective for end-user participants this year. The program will feature roundtables with presentations on current issues, testimonials and use cases from producers, as well as proposed robotic solutions for vineyards, orchards, vegetables and berries.

The event’s Tech & Education Day will kick off proceedings on October 22 with a program showcasing the latest advancements in technologies, regulations, safety and the a parade of robots. Events on October 23-24 will provide participants with insights the work that is enabling a widespread deployment of robots in the fields: the role of OEMs, distributors and dealers, and manufacturers, automation from production to marketing, as well as pitches and networking times.

Field demonstrations will be held on-site at Yolo County Fair in Woodland, Calif., and allow participants to see robots and autonomous machines in real operation, while challenging manufacturers and providing opportunities for partnerships, said the show organizers.

autonomy A tractor equipped with Bluewhite technology. The company had said it equips existing fleets with autonomous technology, an easy-to-use platform. (Photo: GoFar)

For the first time, a five-day “ag market tour” will connect ag tech leaders and delegations with farms across Sacramento, Davis, the Central Valley area, and Salinas, offering a first-hand look at the latest in agricultural technology.

Since 2016, the French non-profit association GoFar (Global Organization for Agricultural Robotics) has organized FIRA (International Forum for Agricultural Robotics) events, starting with World FIRA. The most recent World FIRA event happened in February in France with a reported 2,500 people from 50 countries and 35 ag robots in attendance.

FIRA USA has been held in California since 2022. The North American event is organized by GoFar, the University of California Agriculture and Natural Resources (UCANR), California agricultural and biotech innovation network The Vine and Western Growers Association.


Receive the information you need when you need it through our world-leading magazines, newsletters and daily briefings.

Sign up


The trusted reference and buyer’s guide for 83 years

The original “desktop search engine,” guiding nearly 10,000 users in more than 90 countries it is the primary reference for specifications and details on all the components that go into engine systems.

Visit Now

Becky Schultz Vice President of Content Tel: +1 480 408 9774 E-mail: [email protected]
Julian Buckley Editor Tel: +44 (0) 1892 784088 E-mail: [email protected]
Chad Elmore Managing Editor Tel: +1 262 754 4114 E-mail: [email protected]
Josh Kunz Power Progress Brand Manager Tel: +1 414 379 2672 E-mail: [email protected]
Roberta Prandi Power Progress International Brand Manager Tel: +39 334 6538183 E-mail: [email protected]
Simon Kelly Sales Manager Tel: +44 (0) 1892 786 223 E-mail: [email protected]