Interview: Hyundai looks to partnerships, tech and hydrogen to drive growth

The competition between the world’s top construction OEMs is fascinating to observe as they battle for market share in the developed (but often highly regulated) markets of Europe and America while simultaneously trying to gain a foothold in emerging markets with great potential, such as India and Indonesia. A main way that they can differentiate themselves from their competition is through technology and different power options.

There is no doubt that one of these leading OEMs is Hyundai Construction Equipment (Hyundai CE). The brand is owned by HD Hyundai and has a sister company in Develon (formerly Doosan) – both Hyundai and Develon are comfortably in the global top 25 of OEMs by sales and, being…

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