New Strategy For Daimler Trucks North America

Mike Brezonick

02 March 2020

Daimler Trucks North America LLC (DTNA) announced to its Freightliner and Western Star dealers that it is reshaping its product strategy, and sales and marketing teams into a segment-based business structure. The move, announced at the annual dealer meeting, is intended to better position DTNA to serve both the On-Highway…

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