Rolls Opens Yacht-focused Centers In Italy

Rolls-Royce has opened its Yacht Competence Center (YCC) and Yacht Customer Care Center (Y-CCC) in La Spezia, on Italy’s northern riviera.

With its MTU brand, Rolls-Royce said it is setting its sights on the production yacht market in particular, taking the company closer to its yacht customers. The Yacht Competence Center is intended to strengthen contact with shipyards, offering technical support in the development and integration of the entire propulsion strand including automation, and promoting innovation. At the same time, the Customer Care Center supports yacht customer round the clock in service requests.

“Most of the world’s production yachts are built in Italy. The Yacht Competence Center puts us right there on-site with the customers, able to share information, ideas and trends with the shipyards,” said Nicola Camuffo, who heads up the YCC. “We advise shipyards on technical issues and help them integrate things like our leading-edge hybrid solutions or the MTU Smart Bridge, an integrated, digital bridge solution for production yachts.”

The Yacht Competence Center and the Customer Care Center are located in the same office building, in close proximity to the shipyard industry. This provides the opportunity for a close exchange on new and existing projects.

The Customer Care Center in La Spezia concentrates specifically on yacht customers and coordinates the processing of their service requests. It is in close consultation with the yacht owners, the respective shipyards and the worldwide CCCs. Hotspots with the largest fleets are not only the Mediterranean but also the USA and the entire Caribbean. The newly formed team consists of service specialists from the company’s service network in Italy, the UK, Turkey and India. The employees complete a 2-year assignment and then return their knowledge and experiences of the yacht application to their respective home location.

The cooperation goes beyond Italy.

“Every morning, at a stand-up meeting, we exchange ideas with our colleagues from the CCC in Friedrichshafen, Germany, and with experts from development, application technology and quality. This enables us to provide our premium yacht service efficiently and quickly,” said Stefano Gibelli, Duty Manager of the Yacht CCC.