Smart Machines Deere’s Path To The Future

30 June 2020

  • New strategy revolving around intelligent solutions
  • “A new vision and operating model”
  • To accelerate the integration of smart technology innovation
  • New CTO reporting to CEO

It has been evident for a few years that Deere & Co. has been on a smart machine technology path. From the opening of its Intelligent Solutions facility near Des Moines last year (see October 2019 Diesel Progress), to the ascension of John May as chairman and CEO, smarter machines are obviously a key driver in the next chapter for John Deere.

May brings to the CEO’s chair a background that includes being chief information officer and running Deere’s intelligent solutions businesses. And, in Deere’s new structure, the company has a new chief technology officer reporting directly to May. All of which point to smart technology being a high priority on the corporate agenda.

Further, John Stone was recently named president of Deere’s high-profile global construction, forestry, and power systems group. In one of his previous stops he was senior vice president of the company’s Intelligent Solutions Group.

So when Deere recently said it was announcing, “a new vision and operating model,” it was not surprising that the second half of the sentence was, “in order to accelerate its success in the integration of smart technology innovation with Deere’s legacy of manufacturing excellence.”

For the latest in electrification & electric vehicles go to NewPowerProgress.com

Deere said its new Smart Industrial strategy is designed to, “unlock new value for customers and to help them become more profitable and sustainable, while simultaneously revolutionizing the agriculture and construction industries through the rapid introduction of new technologies.”

The Smart Industrial strategy, Deere said, will be concentrated in three areas.

Production Systems

Deere said there will be a strategic alignment of products and solutions around Production Systems roadmaps – which capitalizes on the company’s knowledge of its customers and how they work. This new structure, Deere said, enables the company to drive an integrated product roadmap and related investments that span all aspects of a customer’s jobs.

Technology Stack

This, Deere defines as investments in technology as well as research and development that deliver intelligent solutions to through a technology stack made up of hardware, embedded software, connectivity, data platforms, and applications. Deere said the family of smart machines, systems, and solutions unlocks customer economic value through enhanced precision, automation, speed, and efficiency.

Lifecycle Solutions

Lifecycle solutions is defined as the enterprise integration of Deere’s aftermarket and support capabilities to more effectively manage customer equipment, service, and technology needs across the lifetime of a John Deere product, with a specific focus on the ownership experience.

“As Deere businesses and those of its customers become more competitive and dynamic, Deere’s track record of technological innovation puts it in a position to anticipate, respond, and outpace those dynamics by offering cutting-edge solutions to enhance customers’ productivity, profitability, and sustainability,” said May, in making the announcement. “The new operating model represents a leap forward in performance for the company from an already strong starting point.”

Read the full article in an upcoming issue of Diesel Progress. Subscribe here.

STAY CONNECTED



Receive the information you need when you need it through our world-leading magazines, newsletters and daily briefings.

Sign up

POWER SOURCING GUIDE

The trusted reference and buyer’s guide for 83 years

The original “desktop search engine,” guiding nearly 10,000 users in more than 90 countries it is the primary reference for specifications and details on all the components that go into engine systems.

Visit Now

CONNECT WITH THE TEAM
Becky Schultz Vice President of Content Tel: +1 480 408 9774 E-mail: [email protected]
Julian Buckley Editor Tel: +44 (0) 1892 784088 E-mail: [email protected]
Chad Elmore Managing Editor Tel: +1 262 754 4114 E-mail: [email protected]
Josh Kunz Power Progress Brand Manager Tel: +1 414 379 2672 E-mail: [email protected]
Roberta Prandi Power Progress International Brand Manager Tel: +39 334 6538183 E-mail: [email protected]
CONNECT WITH SOCIAL MEDIA