SOUNDBITES: Why equipment OEMs exhibited at CES 2024
15 January 2024
CES 2024 saw many off-highway equipment OEMs exhibiting at the traditionally consumer-focused show. Here’s what some of them said when asked why.
Greg Worley, Global Marketing Professional, Caterpillar
Joel Honeyman, Vice President, Global Innovation, Doosan Bobcat
Pierre Guyot, Senior Vice President, John Deere Power Systems
Brett McMickell, Senior Technologist, Kubota North America
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