Tariffs, tensions and tough choices: how game theory can play to OEMs’ advantage
20 May 2025
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With trade protectionism on the rise, doing business across borders just got a lot more complicated. With so many variables at play simultaneously, game theory helps provide construction OEMs with the strategic options to thrive, says abcg’s Alan Berger and Maria Metz and Arbalète’s John Jullens and Marc Robinson
We are living in interesting times where the old certainties of international trade are being torn up or seriously rewritten. And the construction equipment industry – far from being immune to the political drama – has found itself at the centre of a shifting geopolitical chessboard. The recent announcement of…
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