BKT adds to OEM management team

Rishi Raj Singh

BKT, a multinational manufacturer of off-highway tires, announced the appointment of two new managers with the intent to further strengthen the corporate organization in the global OEM sector. Rishi Raj Singh has been named head of OEM Asia Pacific, while Aniruddha Pandit is now head of OEM Africa & Middle East.

In their new roles, the two will supervise all OEM operations, including partner relationships, product development and market expansion. The aim is to consolidate existing relationships with major manufacturers, as well as open new business opportunities in new markets, with a focus on building long-term relationships with major commercial players.

Aniruddha Pandit

“Rishi Raj Singh and Aniruddha Pandit have demonstrated great leadership skills and a strategic vision that add value to BKT’s corporate mission. Their expertise and long-term industry experience will be key in driving the company’s innovation process, in consolidating our leadership position in the tire industry and in further strengthening BKT’s structure in the global OEM channel,” said Ludovic Revel, president Global OEM at BKT.

“This choice will enable us to explore new opportunities for growth and, above all, to respond to the specific needs of the two regions APAC and MEA, which require special attention to market dynamics and the ability to respond to local challenges,” Revel added.

Both Singh and Pandit will report directly to Revel.

Ludovic Revel named BKT President Global OEM Appointment is part of plan to strengthen growth strategy in the OEM channel