SOUNDBITES: Why equipment OEMs exhibited at CES 2024

CES 2024 saw many off-highway equipment OEMs exhibiting at the traditionally consumer-focused show. Here’s what some of them said when asked why.

Greg Worley, Global Marketing Professional, Caterpillar

Joel Honeyman, Vice President, Global Innovation, Doosan Bobcat

Pierre Guyot, Senior Vice President, John Deere Power Systems

Brett McMickell, Senior Technologist, Kubota North America

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