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What’s in a name? Why Hitachi’s move to Landcros goes beyond branding
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Francesco Quaranta, president and CEO of Hitachi Construction Machinery Europe (HCME) tells Andy Brown why the change to Landcros is coinciding with a sharpening of its strategy around reliability, tech and dealer support
Hitachi and Trimble expand grade control partnership in Europe
Deal will see Trimble Earthworks and WorksManager offered via HCME dealers, with factory-integrated excavators available from 2026
Hitachi Construction Machinery to open Landcros Development Center Europe
New R&D function will develop next-gen machines and solutions
Hitachi Construction Machinery to become Landcros
The company will officially rebrand in April 2027, with the OEM saying the new name signals its evolution beyond machinery
Hitachi reveals 2025 R&D spend as it pushes construction innovation
OEM says digitalisation and decarbonisation are driving investment
Bauma 2025: Hitachi releases preliminary details of machines on show
Hitachi will show the Zaxis-7 wheeled excavators for the first time in Europe