Articles by Alan Berger

Scale is expected to better growth and margins - is that true for construction equipment, asks Alan Berger?

With the differences between diesel models from different OEMs declining, could electrification be a game changer?

New models such as ‘features-as-a-service’ (FaaS) are changing rental

With digitalisation, electrification and autonomy changing the industry, former CNH Industrial executives Alan Berger and Carl Gustaf Göransson ask if construction’s established manufacturers could be wrongfooted by a new market disruptor?