Why electric machines could be a game changer for Chinese OEMs
25 May 2023
The race to electrify construction equipment is merely the first skirmish in a bigger campaign to redefine how machines are designed, operate and look, says sector consultants Alan Berger and Carl Gustaf Göransson
Forgive the generalization, but in the main there are no bad machines nowadays. Ironically, far from strengthening manufacturers’ hands, this universal competence has created its own problem – namely how can leading manufacturers retain their premium positions over ‘lesser’ brands?
Construction equipment has been on a path towards commoditization for…
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