AEM campaign highlights manufacturing’s impact

The Association of Equipment Manufacturers (AEM) has launched a new six-figure advertising campaign highlighting the critical role equipment manufacturers play in powering the U.S. economy, strengthening communities and driving America’s global competitiveness.

The campaign features a new 30-second ad, “A Manufacturing Renaissance,” and a dedicated website, EquipmentImpact.org, which provides state-by-state data illustrating the industry’s economic contributions across all 50 states, including its support for jobs, wages, investment and local communities.

Launching ahead of AEM’s annual Washington, D.C. Fly-In, the campaign will bring the industry’s message directly to federal policymakers through a coordinated, multi-channel advertising effort that includes targeted cable programming, digital advertising and mobile digital billboards throughout the nation’s capital.

“From rural communities to major cities, our industry supports millions of family-sustaining jobs, drives economic growth and strengthens America’s manufacturing base,” said Kip Eideberg, AEM’s senior vice president of Government and Industry Relations. “This campaign is designed to educate Congress and the Trump Administration about the policies that will help equipment manufacturers create more jobs, grow our economy and keep America competitive.”

The campaign will run through the end of the year, reinforcing the importance of policies that foster a competitive business environment and support continued investment in domestic manufacturing.