Amsoil launches B2B business unit

Amsoil, a global leader in synthetic lubricant technology, has launched Amsoil Industrial, a new business unit dedicated to serving large business-to-business customers.

With more than 50 years experience developing sophisticated lubrication solutions for the most demanding applications, expanding the company’s industrial footprint is a natural progression, said Dave Meyer, Amsoil VP, Industrial.

Superior, Wis.-based synthetic lubricant supplier Amsoil Inc. has launched Amsoil Industrial, a new business unit dedicated to serving large business-to-business customers.

“Our experience designing lubrication solutions has helped us develop unmatched technical expertise that serves industrial customers well,” said Meyer. “Our products certainly play a strong role in our success with industrial OEMs and end-users, but our ability to solve problems is what they value most.”

Amsoil is not new to industrial business. For more than a decade, the company has delivered exceptional results for industrial customers in power generation, hydraulics, compressor applications and more. “Amsoil is the factory-fill supplier for multiple industrial OEMs,” Meyer said.

Amsoil Industrial will focus on customers in the following segments:

• Power generation
• General construction equipment manufacturers
• Metal Stamping
• Plastic injection molding

“We are a research-driven product-development company,” said Amsoil President & CEO Alan Amatuzio. “We have always approached product development from a problem-solving standpoint, and we don’t compromise on product quality. Those characteristics make Amsoil an ideal partner for industrial customers.”

In North America, Amsoil consumer products are sold through an independent dealer network. That is not changing. Amsoil Industrial, however, will serve B2B customers with a corporate sales team.

“Our commitment to our independent dealers is unwavering,” said Amatuzio. “But large B2B relationships require deeper corporate interaction and carry greater liability, demanding the attention of a dedicated corporate sales force.”