Chinese gains reshape South American market

The report finds that lower prices, improved products, expanding dealer networks and better after-sales support are changing purchasing decisions across Argentina, Brazil, Chile, Colombia and Peru.

Chinese brands accounted for 22% of sales across the five markets in 2025, up from 14% in 2021. Their volumes continued to grow during a wider market slowdown, suggesting that gains extend beyond the temporary opportunities created by earlier supply shortages.

Brazil is central to the story. As the region’s largest market, it has provided the main impetus for recent excavator growth, while investment in local production and financing is strengthening Chinese manufacturers’ position.

Progress is far from uniform, however. Chinese suppliers dominate mobile cranes and the emerging wide-bodied mining truck category but have made much less headway in several established equipment segments. European manufacturers retain strong positions in specialist applications such as asphalt paving.

Country differences are equally important. Argentina has the highest Chinese market share, although currency controls and import restrictions helped shape that position. Colombia has also recorded substantial gains, while mining-led Chile and Peru have seen a more measured advance.

Barriers remain, including parts availability in remote areas, uneven service coverage and residual values below established competitors’ benchmarks. The analysis nevertheless points to a lasting change in the competitive landscape, with implications for distributors, contractors and fleet owners.

The full white paper, Chinese brands in South America, examines where those changes are most pronounced, which equipment categories remain resistant and what is underpinning Chinese manufacturers’ advance. For more information, contact mail@offhighwayresearch.com.