HD Hyundai to expand future vision from ocean to land

CEO Kisun Chung to present vision for future in CES 2024 keynote

HD Hyundai Xite Transformation is HD Hyundai’s vision to solve pressing challenges humanity is facing. (Illustration: HD Hyundai)

HD Hyundai will present its vision to create and encourage sustainability on land under the name Xite Transformation at CES 2024, the electronics trade show that happens in Las Vegas in January 2024.

The company said it will share details about Xite Transformation during a keynote speech by vice chairman and CEO of HD Hyundai, Kisun Chung. The keynote will focus on the company’s comprehensive strategy and vision to create innovation in infrastructure construction.

Xite Transformation is HD Hyundai’s vision to solve pressing challenges humanity is facing such as safety, security, climate change and more. The company said it is eager to embrace its role as a “Future Builder” by expanding its sustainability focus beyond ocean infrastructure to also include land infrastructure.

This year marks the third consecutive year for HD Hyundai to participate in CES. At CES 2023, HD Hyundai shared its Ocean Transformation strategy, which aims to change the way the ocean is utilized and to explore the infinite potential of the marine ecosystem. Now, the company plans to expand on its previous vision to include transformative land infrastructure ideas.

HD Hyundai’s exhibit at CES 2024 will consist of three themes: Future Xite, Twin Xite and Zero Xite.

Future Xite will present what the future of next-generation construction machines will look like when utilizing unmanned and automation technologies. Twin Xite will introduce site control solutions and remote control technologies based on digital twins. Zero Xite will focus on exhibiting the company’s wide experience and technological capabilities for green energy value chains.

According to HD Hyundai, “We are committed to being a Future Builder as we continue to design a brighter world for humanity, from ocean to Xite. We are excited to share our plans for how we are creating a sustainable future through a shift in the industry’s paradigm with those attending the show.”

Chung’s keynote speech will take place on Wednesday, Jan. 10 at the Venetian hotel in the Palazzo Ballroom on Level 5. 

HD Hyundai (former Hyundai Heavy Industries Group) is a South Korean conglomerate that serves as the world’s largest shipbuilding and heavy industries manufacturer. Its three core businesses are shipbuilding, heavy equipment and energy.


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