Honda restructures PS&P business

American Honda announced a restructuring of its Power Sports & Products (PS&P) business, aligning its Powersports, Power Equipment and Marine divisions under a unified structure that it said will strengthen product strategy and sales capabilities and accelerate future development.

Established in 2020, PS&P originally included the Sales Operations and After Sales Experience divisions, which collectively supported Honda’s Powersports, Power Equipment and Marine businesses. In 2024, Marine became a standalone division.

Jeremy McGuire will serve as director of Sales Operations for the PS&P business. (Photo: Honda)

Effective April 1, 2026, PS&P transitioned to a business unit structure consisting of Powersports, Power Equipment, Marine and Sales Operations. Under the new organization, each business division manages its own sales, service and marketing functions, while Sales Operations acts as a shared resource to provide support across all three businesses.

With this reorganization, Honda said it intends to continue evolving PS&P toward a self-reliant North American operation. The Marine division will focus on strengthening relationships with boat builders, expanding its dealer network and broadening its product lineup. The Powersports division is now focused on growing its core business while advancing future mobility initiatives, and the Power Equipment division is continuing to expand its lineup of battery-powered lawn-and-garden products, growing generator and engine sales and strengthening its e-commerce presence.

John Stevens has been promoted to vice president of PS&P Business & Sales. (Photo: Honda)

To lead the new organizational structure, John Stevens has been promoted to vice president of PS&P Business & Sales. A 25-year Honda veteran who has held a variety of roles across Powersports, Power Equipment and Marine, Stevens most recently served as director of PS&P Sales Operations.

Joining him is Jeremy McGuire, who will serve as director of Sales Operations. He has 27 years of company experience, including 23 years in R&D positions before becoming manager of PS&P Customer Engagement in 2022.

Each of the three PS&P Divisions will be led by a dedicated director of Sales, Service and Marketing.

“Building on the momentum of a successful 2025-’26 fiscal year, this evolution of our Power Sports & Products center will help us strengthen collaboration, accelerate innovation and respond quickly to customer needs,” John Stevens said. “By bringing Marine back into the PS&P structure and strengthening our sales and development capabilities, we’re setting the foundation for sustained growth in North America, while remaining focused on enriching people’s lives through fun and convenience.”