New Holland showcases “First in Grassland Farming”

New Holland will showcase its First in Grassland Farming commitment at the 2026 Farm Progress Show in Boone, Iowa. (Photo: New Holland)

New Holland will show its “First in Grassland Farming” commitment at the 2026 Farm Progress Show. During the Sept. 1-3 event in Boone, Iowa, the company will display how its latest equipment, connected technologies and aftermarket solutions are designed to help cattle producers and mixed farms.

“Re-staking our claim as First in Grassland Farming isn’t just a strategic priority for New Holland. It’s part of who we are,” said Ryan Schaefer, vice president for New Holland North America. “For generations, livestock producers have trusted New Holland equipment to help them harvest high-quality feed, care for their animals and support their families. Being First in Grassland Farming means honoring that legacy while continuing to deliver the innovation, quality and support our customers need to succeed for generations to come.”

New Holland said it will continue to honor that legacy by investing in solutions designed for modern farming, from AI-assisted technology launches for the FR Forage Cruiser forage harvesters to next-generation haymaking equipment to expert discussions.

Hay and forage producers will be at the center of New Holland’s Farm Progress Show presence. The exhibit highlights new equipment, advanced harvesting technologies and connected solutions designed to help growers maximize forage quality, protect harvest windows and make more informed decisions throughout the season.

Chief among the equipment introductions is the new Speedrower 1 Series self-propelled windrower lineup, featuring increased horsepower from their FPT Industrial diesel engine, enhanced operator controls, upgraded cooling performance and the industry-exclusive Relative Yield Monitoring integrated with lifetime FieldOps connectivity. Together, these capabilities help growers turn mowing into a source of valuable field intelligence, all while maximizing productivity during critical harvest windows.

New Holland will also showcase Model Year 2027 Roll-Belt 1 Series round balers, featuring durability improvements, a new net protection system, factory-fit IntelliBale automation and updated operator technology options designed to improve productivity and simplify operation in demanding conditions.

Advanced forage technology takes center stage

New Holland will also spotlight the latest advancements in forage harvesting technology available on its line of FR Forage Cruiser forage harvesters.

The company said technologies such as ForageCam, NutriSense and CropSpeed demonstrate the brand’s commitment to helping producers improve forage quality while increasing productivity and operational confidence. The solutions help operators automate key machine adjustments, optimize processing performance, gather valuable crop information and reduce the risk of harvest interruptions.

ForageCam is a system that uses AI-driven image analysis to continuously evaluate kernel processing performance and automatically adjust crop processor settings to help maintain desired forage quality targets. 

The New Holland Speedrower 1 Series windrower is designed for commercial hay and forage operations. The lineup includes four models with FPT Industrial diesel engines ranging from 161 to 308 peak horsepower, including the Speedrower 301 with 285 rated horsepower and 308 peak horsepower. With the SensiDrive drive-by-wire system, the Speedrower 1 Series reportedly reaches field speeds up to 20 mph and transport speeds up to 30 mph. (Photo: New Holland)

Precision agriculture for every generation of equipment

Perhaps one of the most distinctive displays in the New Holland booth during the Farm Progress Show will connect the brand’s heritage with its future.

An older Genesis 8970 tractor equipped with modern aftermarket precision technology will demonstrate how today’s guidance, connectivity and precision farming capabilities can be integrated into existing equipment fleets. According to New Holland, the display will reflect growing producer interest in adopting precision technologies without replacing every machine on the farm. It also highlights the company’s commitment to helping customers maximize the value of their equipment.

A new look for the future

Visitors will also see the continued rollout of Dynamic Blue, New Holland’s updated tractor styling direction. Seen most prominently on the recent launch of the T7 XD, T7 standard wheelbase and PowerStar tractors, the new livery will be rolled out to the remaining tractor series and blue product lines, including the Guardian front boom sprayer, which will also be present at the Farm Progress exhibit.

The company said the refreshed appearance reinforces the premium design, technology and performance expected from New Holland equipment while strengthening the visual identity of the brand. 

The exhibit will also feature the expanded Workmaster compact tractor lineup, including the new Workmaster 45C, 50C and 55C models, bringing comfort and telematics-ready connectivity to the growing compact tractor segment. The new Workmaster models will launch with refreshed styling and Dynamic Blue paint consistent with the larger tractors in the lineup.

New Holland is at Booth No. 202 during the 2026 Farm Progress Show.