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What’s in a name? Why Hitachi’s move to Landcros goes beyond branding
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Francesco Quaranta, president and CEO of Hitachi Construction Machinery Europe (HCME) tells Andy Brown why the change to Landcros is coinciding with a sharpening of its strategy around reliability, tech and dealer support
Hitachi to spotlight machine guidance and autonomy at ConExpo
Hitachi Construction Machinery will showcase new machine guidance, fleet management and autonomous solutions at ConExpo
Hitachi Construction Machinery to open Landcros Development Center Europe
New R&D function will develop next-gen machines and solutions
Hitachi reduces holding in Hitachi Construction Machinery after Landcros rebrand announcement
Hitachi Construction Machinery has moved further towards independence from Hitachi Global
Hitachi Construction Machinery to become Landcros
The company will officially rebrand in April 2027, with the OEM saying the new name signals its evolution beyond machinery