Caterpillar Launches Yellowmark Parts

As part of what it calls a new corporate aftermarket strategy that includes heightened focus on improving customers’ online experience, expanding Customer Support Agreement (CSA) services and digital connectivity to improve uptime, asset utilization and machine life management, Caterpillar has announced the introduction of a new parts offering, Yellowmark, A Caterpillar Brand.

Caterpillar said Yellowmark is a new tier of repair and replacement parts to support the small- and medium-sized equipment under its Construction Industries umbrella. Yellowmark, parts will offer an alternative for customers looking for reliable, value-priced parts, conveniently available from their local Cat dealer, the company said. The new parts line joins the premium Cat Genuine or Cat Reman parts.

“Many of our Building Construction Products (BCP) and Global Construction & Infrastructure (GCI) equipment customers have given us feedback that their operations need more options on repair and replacement parts as they seek the right balance between convenience and reliability at a lower cost, especially for older equipment,” said Nigel Lewis, chief marketing officer & vice president of Caterpillar Inc.

Developed by Caterpillar and sourced through the Cat dealers, “Yellowmark repair and replacement parts build on the current range of Caterpillar new and remanufactured solutions are expected to provide more options to customers as they work to optimize the owning and operating costs of their fleets,” Lewis said.

Yellowmark parts will encompass and expand on Cat Classic Parts line. As part of the new Yellowmark brand, new offerings will be added over time to the Classic line to ensure a full range of parts for BCP and GCI equipment. These new parts offerings will be introduced throughout 2018 and will initially include repair and replacement parts. Future new parts introductions will also include maintenance and wear parts.