Sany America has named David Nicoll as the company’s new chief executive officer. Nicoll most recently served as a Caterpillar’s vice president for earthmoving wheel loaders, while managing multiple brands including the Cat brand, Perkins brand and SEM brand.

David Nicoll

Nicoll has previously held several leadership positions in a variety of global businesses including construction machines, industrial engines, marketing and dealer development. Sany hopes that his experience with global dealers will aid in better equipping dealer partners to promote growth.

“We welcome David to the leadership team and look forward to working closely with him as we build our brand, add value to our customers and stimulate growth in North America,” said Fei Xiang, chairman, Sany America. “With significant opportunities for growth ahead of us, David’s industry experience and hard-won knowledge in both the global and United States markets, will be integral in making Sany a major player among American heavy equipment brands. I believe David is the best person to expand our mission and lead the operations of Sany America into the future.”

Fei will remain as Chairman of SANY America.

“It is an honor to join the SANY America team and sculpt the direction of the company towards a prosperous future,” said Nicoll. “SANY equipment offers an improved value proposition to customers in the United States which we are going to capitalize on moving forward.”

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