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Wacker Neuson: Growth, electrification & simplifying tech
20 October 2026
Alexander Greschner, chief sales officer (CSO) of Wacker Neuson. (Photo: KHL Staff)
Wacker Neuson, a Germany-based construction equipment OEM, has been one of the forerunners of electric technology for construction. As such, in a recent interview, one of the first questions our KHL colleague Andy Brown posed to Alexander Greschner, chief sales officer (CSO), was whether he thought there might be an ‘S-curve’ soon in adoption, if demand should pick up sharply in the near future.
“It’s really more a roller coaster ride,” Greschner responded, referring to demand dropping as well as increasing. “The curve is difficult to describe, but there was some momentum lost in 2024 and 2025.”
He looks forward to seeing demand get back to the level of 2023 very soon. “We can see, model by model, that demand is coming back; not with the speed we hoped, but I think we are prepared for the next three to five years.”
Greschner went on to share how the company is prepared, the challenges to potential growth and which markets offer the greatest opportunity.
Technology was yet another important talking point. “Digitization offers huge opportunities,” he stated, “but it should be in the background, invisible. The operator should have the benefit of simplicity. That’s the game-changer…”
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