AGCO names new PTx leader

AGCO has appointed Brian Sorbe as President of PTx, effective August 25. With nearly three decades of experience in precision agriculture, global sales and product development, the company said Sorbe brings a wealth of expertise to this pivotal role.

Brian Sorbe (Photo: AGCO)

“I am thrilled to welcome Brian to the AGCO team as the leader of our exciting PTx technology portfolio,” said Eric Hansotia, Chairman, President and CEO. “His passion for agriculture and ability to inspire teams will accelerate the momentum building in our entire PTx organization through a focus on retrofit innovation and farmer education. Brian’s extensive commercial and ag tech innovation background, expertise in channel development and successful track record in managing complex technology platforms will serve our people and farmers well. I am confident under Brian’s leadership, PTx will achieve our goal of $2 billion in precision ag sales by 2029 and help us deliver our vision to be the trusted partner for industry-leading, smart farming solutions.”

Sorbe spent 14 years at Topcon Positioning Systems in key leadership roles, including senior vice president and general manager. At Topcon, he led cross-functional teams across many areas including technology development for mixed fleets, product strategy, marketing and M&A integration, consistently driving farmer-focused solutions to market. Sorbe’s career also spans construction and industrial automation, but agriculture has always been at the core.

Raised on a farm in Iowa, Sorbe began his precision ag journey at Ag-Chem Equipment in Jackson, Minn., now part of AGCO following the 2001 Ag-Chem acquisition.

Sorbe will be based in Tremont, Ill., a key PTx location. He holds a Bachelor of Business Administration degree from the Purdue University system. Sorbe’s postgraduate work includes certifications in AI & Machine Learning and Agricultural Autonomy & Robotics as well as a Master of Business of Administration program.