Tula Technology names Fuerst president, CEO

21 February 2025

Tula Technology, Inc., a provider of propulsion efficiency solutions and developer of Dynamic Motor Drive (DMD), announced John Fuerst’s appointment as president and chief executive officer, effective March 1. He replaces R. Scott Bailey, who served as president and CEO since 2011, has been named executive director of the Tula board of directors, where he will lead key board initiatives.

John Fuerst. (Photo: Tula Technology/Business Wire)

“DMD improves the powertrain efficiency across various electrified platforms with a software-only approach, and Tula is progressing with the world’s leading vehicle manufacturers to implement DMD on their products,” Fuerst said. “It’s an exciting time for our Tula team as well as for me to lead the company.”

Fuerst joined Tula in 2016, bringing automotive general and engineering management as well as business development expertise to the company. Most recently, he served as Tula’s senior vice president of DMD and Engineering.

Before Tula, Fuerst held senior executive positions at Delphi Automotive. He has a bachelor’s degree in mechanical engineering from the University of Nebraska and an MBA in finance from the University of Chicago.

Tula Technology, Inc. Delphi Automotive Business Wire propulsion efficiency solutions powertrain efficiency electrified platforms John Fuerst’s appointment as president and chief executive officer R. Scott Bailey named executive director of the Tula board of directors John Fuerst R. Scott Bailey Dynamic Motor Drive (DMD) Nebraska Chicago

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