Bailey unifies under new brand identity

Bailey International, Sure Grip Controls, Inc. and Hydrolico International are now unified under a new brand identity: Bailey. The re-branding initiative merges the three companies into a single, cohesive entity offering one comprehensive product portfolio.

According to Bailey, the combined company will hold a stronger market presence, offer a broader range of products across customer bases and simplify the customer experience.

“Through this re-branding, we’re building on the legacy of each of our three companies while creating a unified brand that embodies our collective strengths,” said Ken Baker, Bailey CEO.

The company will now offer an expanded product range that includes hydraulic cylinders, pumps, valves, manifolds, motors and electronic control systems, under a single brand and with a consistent and recognizable market presence.

“Our customers can continue to count on the same exceptional products and services they’ve grown to trust from us,” said Chris Rowley, vice president of Bailey’s Hydraulics Division, “now further enhanced by a more cohesive journey and experience.”