Leadership changes at CNH

CNH announced leadership changes in its Agriculture business in the North America and Europe, Middle East and Africa (EMEA) regions. The company said the developments were expected to support it during the current stage of the agricultural cycle, readying it for the upswing.

Scott Harris will assume the role of President, North America, effective January 1, 2025. Markus Müller will join CNH as President, EMEA, effective March 1, 2025. The company said it has selected these two new regional leaders based on their extensive experience and capabilities. Their leadership will be instrumental in executing CNH’s strategic goals and driving success in these regions.

With this announcement, Vilmar Fistarol will step down as President, North America, effective December 31, and he will remain in an advisory role with CNH into 2025. Furthermore, Carlo Alberto Sisto is stepping down as President, EMEA, with immediate effect.

“Vilmar is stepping down as President, North America at the end of 2024 after 34 years of outstanding service, having positively impacted many areas of our business across our global regions. He hands over the reins to Scott, who is the natural choice to lead North America,” said Gerrit Marx, Chief Executive Officer at CNH.

“I would like to warmly thank Carlo for his 26 years of committed service during which he has spearheaded significant developments across our regions, most recently having taken the helm of EMEA post-COVID and navigating a challenging phase of the agriculture cycle. In Stefano, we have an experienced leader who will ensure a smooth transition until Markus’s arrival on March 1. We are excited to welcome Markus to the CNH team and confident that his extensive industrial and commercial experience will drive significant progress across the EMEA region.”

Scott Harris (Photo: CNH)

North America leadership

North America is a core region for CNH, offering significant opportunities for its most advanced products, technologies and services. The company said Harris will bring multifaceted experience across its agricultural operations. He is currently the Global Brand President of Case IH and Steyr. In North America, he has led the Financial Services business – CNH Capital – and the Parts & Service division.

Harris also helmed Case Construction Equipment, New Holland Construction and Case IH brands in the region. Across these leadership roles, the company said he has gained intimate knowledge of Case IH and New Holland brands, their dealer networks, and customers across the region.

EMEA leadership

Agriculture in the EMEA region is dynamic and diverse, requiring a wide range of specialized solutions. CNH said its portfolio is ideally placed to increasingly serve this region across its different geographies and farm types. Starting March 1, 2025, Markus Müller will join CNH as President, EMEA.

Dr. Markus Müller (Photo: Deutz)

Müller arrives from engine manufacturer Deutz AG, and brings with him a wealth of relevant industrial and commercial experience. He was most recently Chief Technology and Chief Sales Officer, alongside serving as an executive board member.

He began his career at Deutz AG in 2006 where prior to his most recent appointment, he served as senior vice president of Product Development & Technical Customer Support, preceded by leadership roles in Research & Development. From 2016-’18, Müller was managing director of HJS Emission Technology, where he was responsible for product development, operations and sales.

Stefano Pampalone, Agriculture Chief Commercial Officer, will assume the role of President, EMEA, ad interim, in addition to his current responsibility until February 28.

Pampalone and Müller will work together over the coming months to ensure a smooth transition in the leadership of the EMEA region and its agriculture activities.