Bobcat says around 600 technicians across its North American dealer network are now using its AI-powered Service Assistant each day to help diagnose equipment faults and access service information.

Bobcat says around 600 technicians across its North American dealer network are now using its AI-powered Service Assistant each day Bobcat says around 600 technicians across its North American dealer network are now using its AI-powered Service Assistant each day. Image: Bobcat

First introduced as the Service.AI prototype at CES 2026, the system uses a conversational interface to search technical documentation, diagnostic guidance and Bobcat’s archive of historical service cases.

During the first 60 days following its launch, technicians averaged nearly 1,000 conversations a day with the system.

Bobcat also reported a 40% reduction in the use of traditional troubleshooting guides within its My Machine platform, compared with the pre-launch monthly average for the year.

Meanwhile, the number of troubleshooting cases escalated for additional support has fallen by more than 25% compared with the previous year, according to the company.

At White Star Machinery, a Bobcat dealer in Wichita, Kansas, shop foreman Trevor Simons said the AI assistant had helped a technician identify the cause of an equipment fault after several other possibilities had been investigated.

Simons estimated that finding the same information using conventional service resources could have taken an additional 30 to 60 minutes.

“Information is one of the best tools a technician can have, and Bobcat Service Assistant makes it easier to find the information we need to do our job, especially for a new technician,” he said.

Bobcat said the tool is intended to support technicians rather than replace their expertise, with existing service procedures and safety requirements continuing to apply.

The manufacturer said it plans to develop the system further using feedback from its dealer network.

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